Partnered with 100’s of Ideas

Get fashionable young women that use handbags as an accessory who want a choice of handbag for each of their outfits to know that the more the merrier by trying the range of colorful bag options by Lavie

Get upper class men Who like to dress up dapper and class To have all eyes on them By dressing up sharp in J hampstead range of clothing

Get young college going individuals Who want to create their own journey To stand away from the crowd and walk their own road By pulling off their own sense of style with the help of iD shoes without the worry of judgement of others

When it comes to men’s formal wear, Indian consumers tend to consider international brands of repute. For J. Hampstead we wanted to cross the perception barrier by highlighting the European heritage of the fabrics as well as lending the consumer of the brand a desirable persona. Modern men tend to get the rep of being 

Nilkamal is a household name in India with their legacy in moulded furniture. But when it comes to Mattresses they are a new player.

When it comes to bridal shopping, there is usually a divide between where a bride wants to shop compared to where the family would go. With long-standing stores like Mebaz, young brides associate legacy with old and uncool. 

Suits have a boring and fuddy-duddy rep, relegated as serious work attire. When it comes to a younger generation, they don’t consider Suits as a fitting attire for their fun and relaxed lifestyle.

Every legacy brand struggles to connect with the younger generation at some point in their lifecycle. To change the perception of Metro Shoes being considered ‘my parents’ brand’ we roped in the young and dynamic duo in Bollywood, Katrina Kaif and Siddharth Malhotra, both known for their style and charisma.